Refining complexity into utility.

Striving Designs is an independent product studio. I hunt down frustratingly complex processes and smooth them into clear, focused digital tools.

The Studio

Friction-first software

Striving Designs is focused on building practical software for healthcare, AI, and SaaS. I work friction-first. I hunt down frustratingly complex processes and smooth them into clear, focused tools.

The best software comes from the shortest possible distance between a problem and its solution. By running a solo studio, I can bypass committee bloat and focus entirely on shipping great tools directly to you.

The Methodology

Simplification as a discipline

Every project here follows a careful simplification process. I look for what is causing actual friction and figure out how to eliminate it entirely. I do not build features just to have them.

By combining modern AI workflows with two decades of traditional engineering experience, I maintain the technical depth of a full team while keeping the agility and intuition of a solo builder.

The Stack

Next.js, TypeScript, Neon, Supabase

The Edge

AI-augmented orchestration for high-velocity MVP cycles

The Philosophy

Using proven technologies to solve exceptionally modern problems

The Standard

High signal. High utility. Zero drama.

The Builder

Prayas Shrestha

Based in Seattle. 25 years of engineering experience covering two full decades of the web's evolution, from early design-focused interfaces to high-scale enterprise systems.

For me, this studio represents a return to the craft: building tools that are genuinely worth the effort it takes to create them. My personal standards are simple: high signal, high utility, and zero drama.

Contact

Start a conversation

Have a high-friction problem that needs a high-signal solution? Drop me a message below.